Digital Services and business models:
a missing or winning element of Europe’s smart industry?
Today, the world of smart industry (“Industry 4.0”) has already become highly automated and digitized. At the same time industrial products, equipment and processes are getting interconnected and collect tons of data every second.
But this wave of digitization is not only about technological possibilities. At the same time, customers, go-to-market and business relationships are changing too. Many non-industrial sectors have experienced already a fundamental change in how companies provide offerings to their customers.
This puts urgency to be proactive on new business and digital service models in the industrial context: Companies that have been purely a manufacturer of hardware are forced to provide digital add-on services or integrate their offering within the sector-leading ecosystems. Other OEMs start to sell their products subscription- or usage-based. There still a lot of change to come and at the same time a large potential that is not exploited.
We'll discuss with an amazing group of Senior European Smart Industry experts on the disruption through digital services and new digital business models for tomorrow’s smart industry. It’s a great opportunity to joining a European network and exchanging with high-level contacts.
PROGRAM:
- Intro by Wolfgang Ulaga | Senior Affiliate Professor of Marketing @ INSEAD
- The long-term view: Digital Services and new Business models as the real challenge for smart industry?
- Tech Champions sharing insights & win’s from software and data platforms as key business enablers
- A European view on IoT and 5G to unlock industrial services opportunities
- A priority and “reality” check from OEMs on their transformation to new digital services models
- Digital debate between up & coming Tech Champions and established industry leaders: Urgency, risks and key enablers to derive value from as-a-service and other digital business models
Intro
Wolfgang Ulaga
Senior Affiliate Professor of Marketing @ INSEAD
Wolfgang Ulaga works with executives, managers, scholars and students around the globe on building and growing competencies and skills in marketing and sales of products, services and customer solutions, with an emphasis on business-to-business (B2B) markets.
Our Senior European Smart Industry experts
WHO WE ARE:
The European Champions Alliance is a not-for-profit association created in February 2020 that builds an ecosystem of start-ups, scale-ups, SMEs, corporates, and industry experts committed to European Tech and values. The Alliance leverages its European network by sharing market knowledge and activating joint business opportunities between the members to support the growth of European Champions. We do this in several focus groups, for example, Cybersecurity, Smart Industry, Mobility, Innovation & Governance, and now also Space Tech. For more information please have a look at our website www.european-champions.org